Optimizing Website Performance in the Age of Mobile & Social

October 20, 2015
With the rise of social media and targeted ads, marketers and merchandisers increasingly rely on deep linking to increase brand awareness & equity and to drive customer acquisition and retention. Deep linking consists of linking to specific content other than the homepage. For example, brands routinely tweet about special offers or use Pinterest to drive awareness and conversions via specific products or content. The challenge with deep linking for most enterprises is the ability (or inability) to optimize every page and every piece of content across their websites. In this webinar, Ari Weil of Yottaa will discuss deep linking and how etailers can: Ensure continuous, real-time acceleration and security for every page Handle the challenge posed by rapidly-changing or newly-created content that is not optimized for performance across all desktop and mobile use cases Improve the performance of 3rd party content Adapt optimizations over time through machine learning from real-world interaction
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