Press Release: YOTTAA SELECTED AS A 2016 MITX AWARDS FINALIST

April 12, 2016 Tedd Rodman

Leading Developer of Web & Mobile Application Optimization Software Recognized for Outstanding Achievement in eCommerce Technology

 Waltham, MA—April 12, 2016—Yottaa, the leading cloud platform for optimizing web and mobile applications, today announced that it has been selected as a finalist in the Best Technology Innovation in eCommerce category for the 20th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX award categories.

“For 20 years, MITX has been celebrating the talented and creative minds across New England – innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

Yottaa’s purpose-built, cloud-native web and mobile application optimization platform dynamically adapts to changing network, application, and end user conditions to maximize user experience and profitability. Using a combination of a profile-based rules engine, real-time application transformation, feedback loop with machine learning, and ZERO code change, Yottaa enables online businesses to optimize web performance and end user experience in real-time to drive tremendous business impact for their online and mobile applications.

“Since the inception of Yottaa we have focused on helping businesses increase online conversions through our cloud-based platform. As such, it is very rewarding to be selected as a finalist in the Best Technology Innovation in eCommerce category for this year’s MITX awards,” said Vick Viren Vaishnavi, President and CEO, Yottaa. “Through Yottaa, scores of leading eCommerce companies have been able to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. This recognition from MITX further validates Yottaa’s position as a leader in the area of eCommerce technology innovation.”

Yottaa will be recognized with the other finalists in the category of Best Technology Innovation in eCommerce at the 20th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at the Westin Waterfront. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.

About Yottaa
Yottaa is the leading cloud platform for optimizing web and mobile applications. Through Yottaa’s patented ContextIntelligence™ architecture, enterprises can manage, accelerate, and secure end user experiences on all devices in real-time with zero code change. Top Internet 500 businesses have adopted Yottaa’s platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can maximize your users’ experience, please visit www.yottaa.com or follow @yottaa on Twitter.

About MITX
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

 

Media Contact:
Tedd Rodman
617-239-9024
t.rodman@yottaa.com

 

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