2016: The Year to Align Marketing & IT Departments

December 16, 2015 Brendan MacArthur

According to Computerworld, Marketing-IT alignment is no. 4 on the list of top technology disruptors to keep on your radar in 2016. At Yottaa, we’ve done more than keep an eye on this emerging trend. It is a frequent topic on our blog and every day we help customers leverage technology and marketing-IT alignment strategy to drive business-changing performance goals.

Understanding the importance of alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting well-established processes and embracing new, often radical, ideas around how separate teams can work together to deliver web experiences that match the sky-high expectations of the modern Internet user.

There is no doubt. Whether you are an eCommerce business or a SaaS provider, Marketing-IT alignment is a must for 2016 and beyond.

This afternoon, be sure to tune into an exciting webinar featuring Ghostery and Yottaa. We will cover strategies to identify and execute alignment across your marketing and IT teams.

Please join us for this unique event, Find IT & Marketing’s Common Ground: Make Your Site Faster.

The webinar will cover:

  • Prescriptive advice to balance engagement & performance
  • Identification of problematic vendor technologies before they wreak havoc on your site
  • Proper strategy development to apply personalization based on user context
  • How IT and Marketers must work together to achieve faster and more profitable websites

Register Now – FIND IT & MARKETING’S COMMON GROUND:
MAKE YOUR SITE FASTER

The post 2016: The Year to Align Marketing & IT Departments appeared first on Yottaa.

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