Press Release: THE CONTAINER STORE® SELECTS YOTTAA FOR ACCELERATED AND SECURE ECOMMERCE PERFORMANCE

March 28, 2017 Tedd Rodman

Waltham, MA—March 28, 2017—Yottaa, Inc., the leading SaaS platform for accelerating eCommerce, today announced that The Container Store, the nation’s leading retailer of storage and organization products, has selected the Yottaa platform to optimize performance and security for its eCommerce site.

Alongside its nationwide, in-store business, The Container Store has a growing online presence. With a goal of significantly increasing revenue from desktop, tablet, and mobile channels following a responsive web design launch, the Company recently undertook an initiative to optimize web performance and online shopper experience. As part of this initiative, The Container Store also wanted to strengthen its web security posture.

The Container Store selected the Yottaa platform following a rigorous evaluation of multiple web acceleration offerings. During this evaluation, which included in-depth performance benchmark testing, Yottaa emerged as the best solution to improve both page load speeds across all of The Container Store’s web pages, as well as increase conversion rates on those pages. Since going live on the Yottaa platform, The Container Store has experienced dramatic improvements in web performance across desktop, tablet, and mobile devices.

Additionally, Yottaa provides The Container Store with strong, built-in features to help mitigate security threats and, through the solution’s extensive reporting and analytics capabilities, give The Container Store greater visibility into the traffic on its site.

“Our goal is to simplify our customers’ lives, and save them space and time so they have more time to do the things they love doing,” said Brad Schneider, Application Development Director for eCommerce, The Container Store. “In order to achieve this goal it’s paramount that we offer our customers the largest selection of storage and organization solutions, both in-store and online. Yottaa will allow us to provide our online customers with a fast, engaging, and secure experience across all of our web pages, regardless of device type.”

The Container Store leveraged Yottaa’s eCommerce acceleration platform utilizing the following Yottaa solutions:

  • InstantON to accelerate the performance of dynamic pages and content, resulting in significantly faster page load times.
  • Application Sequencing, which was configured for The Container Store to manage third party scripts, and, together with Yottaa’s in-browser library, implement responsive imaging – an optimization that loads images in response to visitor scrolling and clicking behavior.
  • Adaptive CDN that adds patented software to traditional delivery architectures enabling real-time management, more efficient load balancing and traffic routing, and Origin Shield technology to obfuscate server infrastructure, thereby protecting it from attacks.
  • ContextSafe, which extends application and infrastructure security beyond the data center to provide adaptive threat signature management and threat mitigation.

“The Container Store is a great example of a brick and mortar retailer that has dominated its market in terms of in-store sales and is now looking to do the same online,” said Rich Stendardo, CEO of Yottaa. “By standardizing on Yottaa, The Container Store is providing its online customers with fast, personalized user experiences that have resulted in better customer engagements and significantly higher conversion rates.”

About Yottaa
Yottaa is the leading SaaS platform for accelerating eCommerce. Purpose-built to solve the website performance challenges retailers face today, Yottaa enables retailers to deliver content instantly across all devices, pages, and browsers, through advanced acceleration and 3rd party application sequencing. Leading retailers, such as Hallmark, eBags, Jockey, Billabong, and JoAnn Fabrics, have deployed Yottaa in a matter of days with zero code change to realize billions in incremental revenue. To learn more about how Yottaa can accelerate your eCommerce site and increase online conversions, please visit www.yottaa.com or follow @yottaa on Twitter.

About The Container Store
The Container Store (NYSE: TCS) is the nation’s leading retailer of storage and organization products – a concept they originated in 1978.  Today, with locations nationwide, the retailer offers more than 11,000 products designed to save space and time, a suite of custom closet systems and an array of digital shopping services. Visit www.containerstore.com for more information about store locations, the product collection and services offered. Visit www.containerstore.com/blog for real solutions from the really organized and www.whatwestandfor.com to learn more about the company’s unique culture.

Media Contact:
Tedd Rodman
617-239-9024
t.rodman@yottaa.com

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