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Yottaa Blog

  • The Implications of the Google Ad Outage: Online Shoppers Wait 30 Seconds for Pages to Load

    The Implications of the Google Ad Outage: Online Shoppers Wait 30 Seconds for Pages to Load

    Last updated on March 23rd, 2018An outage at Google’s DoubleClick division had a significant impact on the retail industry yesterday. According to our data, the outage affected almost all...

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  • 6 Reasons Google AMP is Not Great for eCommerce Websites

    6 Reasons Google AMP is Not Great for eCommerce Websites

    Last updated on February 28th, 2018Coming out of the holidays, ecommerce conversion rates on mobile devices are still trailing conversion rates on desktop. Slow mobile page load times are the...

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  • Super Bowl Advertiser Websites: Running the 3 Second Drill

    Super Bowl Advertiser Websites: Running the 3 Second Drill

    Which Super Bowl advertiser websites will perform well on Sunday? Which ones will slow or crash?

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  • Blog: Will Spectre Patches Slow eCommerce Websites?

    Blog: Will Spectre Patches Slow eCommerce Websites?

    This month a group of security research organizations announced two security vulnerabilities in Intel processors – Meltdown and Spectre.  These vulnerabilities could allow sophisticated hackers to...

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  • Blog: When to Use Google’s Mod_PageSpeed for a Faster eCommerce Website

    Blog: When to Use Google’s Mod_PageSpeed for a Faster eCommerce Website

    Last updated on January 9th, 2018Making your eCommerce website fast should be a no-brainer. Deciding how isn’t as easy. One place to start is by using free tools like Google’s PageSpeed Module,...

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  • Blog: Slow eCommerce Websites - The Ghost of Christmas Present

    Blog: Slow eCommerce Websites - The Ghost of Christmas Present

    Why do we keep hearing about slow eCommerce websites during the holiday? eCommerce sales broke records this year, with almost $20B spent over the 5 days, according to Adobe Digital Insights. But...

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  • Blog: 3 Keys to Fast Mobile Websites in eCommerce

    Blog: 3 Keys to Fast Mobile Websites in eCommerce

    Fast mobile websites are essential if you want to capture the Millenial eCommerce buyer.  It’s so important, the VP of eCommerce at Crocs International challenged her mobile team to manage against...

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  • Blog: Four Trends Threaten Fast Websites in Apparel Retail

    Blog: Four Trends Threaten Fast Websites in Apparel Retail

    Apparel eCommerce shoppers expect fast websites.  Which is why 4 of the top 10 fastest retail websites are fashion and apparel retailers.  But recent changes in online shopping behavior will...

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  • Blog: eBags Experiments with Higher Speed. Conversions Result.

    Blog: eBags Experiments with Higher Speed. Conversions Result.

    This week’s blog uses a Yottaa customer story to address a common question regarding web design and website speed. Which is better – a rich customer experience, or a leaner website that loads...

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  • Blog: Which Device Loads Fastest? Surprises from the RSR eCommerce Performance Report

    Blog: Which Device Loads Fastest? Surprises from the RSR eCommerce Performance Report

    Building a great experience for both desktop and mobile presents an interesting problem. Mobile shoppers tend to have shorter attention spans, and thus need a faster experience relative to desktop...

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  • Blog: Lessons from Amazon Prime Day - How One Tag Can Sink a Holiday

    Blog: Lessons from Amazon Prime Day - How One Tag Can Sink a Holiday

    Reports are already touting the success of Amazon’s Prime Day (still in process), forecasting that they will bring in more than $2B in revenue from this 30-hour promotion. Amazon is upstaging even...

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  • Blog: Retail Systems Research Declares Winners and Losers in eCommerce Performance

    How well are online retailers meeting customer expectations?  Retail Systems Research (RSR) aimed to find out.  This week RSR published their study “eCommerce Performance: What Works, What...

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  • Blog: When is Faster eCommerce not Better eCommerce?

    Blog: When is Faster eCommerce not Better eCommerce?

    “We need to go faster!  Dump all extra weight – I don’t care what it is.  We won’t miss it if we’re dead!” You know the movie scene.  Our heroes are being chased, the bad guys are rapidly gaining....

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  • Blog: Gen Z - Likes your stores, but needs your mobile

    Blog: Gen Z - Likes your stores, but needs your mobile

    Every new eCommerce report seems required to offer their own forecast on the pending death of brick and mortar stores. So I was surprised by the recent Accenture 2017 Consumer Survey (short...

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  • Blog: Don’t Hold Back - The Case for 3rd Party eCommerce Applications

    Blog: Don’t Hold Back - The Case for 3rd Party eCommerce Applications

    The best eCommerce shopping experiences today aren’t built on one single technology. They can’t be. Customers expect a shopping experience that connects with them. An experience that is easy,...

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  • Blog: 4 Reasons Mobile Lost Holiday 2016 To Desktop

    Blog: 4 Reasons Mobile Lost Holiday 2016 To Desktop

    How was your holiday?  For most eCommerce sites, it was fantastic.  Adobe Digital Insights recently reported that retailers pulled in $91.7 billion in holiday sales, a 11% increase over last year....

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  • Blog: Don’t Put Your eCommerce Site on a Diet

    Blog: Don’t Put Your eCommerce Site on a Diet

    One of the biggest conflicts in managing eCommerce sites is balancing performance versus the strong content and capabilities needed for optimal shopper engagement. A minimalist design approach is...

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  • Blog: Overcoming the Imperfections of Responsive Web Design in Mobile Commerce

    Blog: Overcoming the Imperfections of Responsive Web Design in Mobile Commerce

    As online commerce continues to expand and define the future of retail, some brands are still making one of two serious yet avoidable strategic design errors. Either they cobble together an...

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  • Blog: Seven Steps To Higher Mobile Commerce Revenues in 2017

    Blog: Seven Steps To Higher Mobile Commerce Revenues in 2017

      Digital sales over mobile platforms accounted for a greater share of business during the kickoff of the 2016 holiday season. Mobile shoppers contributed to Cyber Monday sales with a 34 percent...

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  • Blog: Mobile Drives Record Sales for Black Friday and Cyber Monday

    Lines snaked around the block early on Black Friday as shoppers braved the cold weather at malls around the country. Doorbuster deals abounded, and anxious, turkey-stuffed consumers started...

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