How to engage users and increase conversion rates in the changing web and application environment
eCommerce is bigger than ever -- but more buyers also means more sellers, and more competition for attention. It's no longer enough to simply have the right products and competitive prices. eCommerce websites now must consider (and optimize) every detail of the site in order to stay ahead.
At Yottaa we work closely with retailers and through observing what drives their success, we've come up with a three part equation for engagement: Quick + Correct + Quality = Engagement
For this 30-page eBook, we've collaborated with the conversion marketing experts at Distilled to explore the details of what this equation means and what you can do to achieve success.
Using this guide, you’ll learn:
- How we've defined each part of the equation, and what it means for your business
- Detailed how-tos to improve your site in each section
- How the equation works (or how it's different) for visitors to mobile and responsive sites