Adaptive Web Design and the Changing Mobile Environment

October 9, 2015

Adaptive Web Design & the Changing Mobile Environment


Last year more than 50% of time spent on the web was spent on mobile devices, while mobile purchases reached about 30% of total eCommerce.

Before any organization can capture a share of this active mobile user base, it must first choose one (or more) of the prevailing solutions for tackling the mobile optimization: an "" site, a native mobile application, responsive web desigImprove Online Customer Experiencen, or adaptive web design.

There are pros and cons to each of the choices, but a strong case can be made for considering the newest entrant, adaptive web design (AWD). In this eBook, we weigh the challenges and consequences of each solution, and examine AWD in paricular, as it's increasingly the choice of forward-thinking organizations.

Additionally, this eBook covers:

  • The history, terminology, and basic tenets of various mobile techniques
  • Tips and questions that will help you determine which solution is best for your organization
  • A scorecard that weighs four key aspects of a mobile solution: cost, effort, health, and business impact
  • An in-depth look at AWD, and the benefits it could provide for your business
  • …and more!

This eBook seeks to help technology leaders, business executives, and developers alike make sense of the complex landscape of mobile optimization, building mobile experiences, and ultimately make the best possible choice for their organizations. 


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