Is Adaptation the Omni-channel Silver Bullet?

October 9, 2015

3 Ideas from App Dev That Will Make Your Retail Operation More Agile (and Profitable)

Is "Adaptation" the Silver Bullet for Omnichannel Success?

Development methods like DevOps, Agile, and Scrum have famously helped businesses create and manage software more efficiently. But why restrict rapid iteration and adaptation to development and product teams?2015-07-14_1750

This whitepaper uses examples and lessons from the world of App Dev to make a case for introducing adaptability across entire organizations – especially for retail organizations looking to win at omnichannel.

In this 14-page whitepaper, you'll learn:

  • Why the move from native applications to adaptive web design is an apt metaphor for how businesses can approach their customer touchpoints in the "age of the customer"
  • How Blue-Green deployments and A/B testing can offer a model for using available information to drive decision-making and strategy
  • What DevOps and Continuous Deployment can teach us about creating a culture of transparency and trust



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