Responsive Web Design vs. Adaptive Web Design
Multi-channel and multi-device behavior now dictates that a business must deliver digital experiences that match every possible user context.
Most Recent Presentations
2016: The Year to Align Marketing & IT Departments
Understanding the importance of marketing and IT alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting wel
Optimizing Website Performance in the Age of Mobile & Social
With the rise of social media and targeted ads, marketers and merchandisers increasingly rely on deep linking to increase brand awareness & equity and to drive customer acquisition and retention. Deep
Webinar: How Fathead Conquered Responsive Design and Increased Revenue (Recording)
Listen to the full webinar recording here: http://pages.yottaa.com/FatheadWebinar.html Retailers know that responsive web design (RWD) is a must-have in the age of the omni-channel consumer. But com
Webinar: 5 Ways to Increase Conversions Without a Site Redesign (Recording)
Download the full webinar here: http://pages.yottaa.com/2015-08IRIncreaseConversionsWebinar.html Full-scale redesigns are large, complex projects. Online retailers must learn to thrive on tactics tha
7 Best Practices for e-Retailers to Follow in the "Era of the Customer"
See the best practices for reaching consumers in the "age of the customer" for E-Retail.
Why Businesses Who Think "Mobile-First" Succeed
Why mobile is the future of eCommerce
5 Ways to Personalize End User Experiences
Offering your end users a site that's easy-to-navigate and customized to their needs will greatly benefit your business by increasing revenue, conversion rates and user retention. To help you get star
Top 10 Questions to ask When Optimizing Your App for Mobile
To compete today, mobile can no longer be a secondary consideration. Over 50% of traffic to retail web apps come from mobile devices (but only around 30% of sales). Here are 10 questions to ask yourse
5 Ways to Optimize your eCommerce Mobile App in 2015
Optimizing your eCommerce application for mobile is crucial in this day and age. This presentation outlines 5 ways that you can optimize for mobile to create better user experiences.
Webinar: NextGen CDNs with Dan Rayburn of Frost and Sullivan (Recording)
Today’s customers are an impatient lot. They want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone. You have only milliseconds to grab their at
Hacking Value Delivery: The CIO and The Age of The Customer
CIOs have the technology expertise to design and develop cutting edge customer-facing applications in a variety of formats and functions – something every organization needs to compete today.
Why Your Customers Are Abandoning Their Carts (And How to Stop Them)
Shopping cart abandonment - it keeps eCommerce executives up all night, especially during the holidays. Cart abandonment occurs when an online shopper adds an item to the cart, but leaves the online r
How to Optimize Your Entire Mobile Experience
Learn how to improve your marketing performance in an increasingly mobile marketplace.
Mobile First - Conversion Conference Presentation
Given the rise in mobile computing, instead of "ticking the box" when it comes to your site's mobile experience, it may make more sense to start with your mobile experience. Mobile sites tend to be sm
So you want to build a mobile app - HTML5 vs. Native @ the Boston Mobile Experience Optimization Meetup
Building a mobile app - depending upon who you speak with it's a quick way to make a ton of cash (SnapChat), a sign of maturity for a SaaS startup that offers advantages over a desktop solution (ifttt
Mobile Optimization Tips from Yottaa - MEGMeetup #1