How to Power Web Experiences with Context
Older approaches to the web don't cut it. You now need context intelligence to drive engagement.
In this whitepaper we explore how the web has evolved and expose the shortcomings of the existing design and delivery paradigm.
We provide details on the assumptions commonly made in optimizing pages and applications, and
the reasons they are outdated.
You'll find prescriptive advice on specific ways to update applications and delivery mechanisms
to meet the needs of current users, complete with illustrations.