If your web performance efforts aren’t getting the response you’d hoped for, it may be time to switch up your strategy. Although there is no one approach that will work for all sites, most pages can benefit from customer incentives, high-quality mobile applications, and, of course, faster loading times.
Focus On User Experience
As you take your website to the next level, your focus should be on user experience and performance. Visitors who struggle to navigate your pages because of slow performance are less likely to stick around — and less likely to return in the future. If you’re in need of inspiration for your web performance, feel free to check out the infographics featured below. They are packed with statistics that demonstrate what appeals to website users and how these qualities can be incorporated into ordinary pages.
11 Reasons To Care About Mobile Performance in 2015, Tammy Everts
1.2 billion people access the internet via mobile devices, and yet, many websites are still not optimized for mobile use. (Tweet This)
It’s time for this to change, as sites not equipped to handle mobile users may be driving away a significant number of would-be visitors. Mobile already accounts for half of eCommerce traffic, and its importance in the eCommerceworld has not even come close to peaking. Keep in mind that mobile users may behave far differently that those who stick with desktop computers. For example, 90 percent of users move from one mobile device to another in order to accomplish a goal.
This infographic was created by Radware:
Why Performance Matters to Your Bottom Line, Craig Hyde
Poor web performance is not only annoying — it’s expensive. Each additional second of loading time results in a significant loss in conversions.
This infographic was created by Rigor:
How Loading Time Affects Your Bottom Line, Sean Work
Loading time is one of the main contributing factors leading to page abandonment. Every second counts, especially now that users are more impatient than ever.
A mere one-second delay in page response may result in a shocking seven percent loss in conversions. (Tweet This)
If a page takes fifteen or more seconds to load, most visitors will abandon ship — and most will head straight for a competing site.
This infographic was created by Kissmetrics:
Ecommerce Application Performance Checklist, Yottaa
It’s important to make sure your eCommerce site is performing up to speed all year long, but especially during the busiest retail time of the year November through December.
Unfortunately, holiday outages cost $110,000 an hour for the average business. (Tweet This Stat)
Use our interactive checklist to make sure your application is performing the way it should be. With tracks for both the IT and Business side of your company, this inforgraphic has everything you need to succeed. (Below is a static snapshot, you can check out the full thing here.)
As you strive to improve web performance, be sure to focus on the increasing prevalence of mobile, as well as the tendency for visitors to quickly abandon pages that take more than a few seconds to load. A few key changes could make a huge difference for your bottom line.
Now that you have ideas to build a web performance strategy learn how to manage the project with our free ebook “Managing a Web Performance Optimization Project.”
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