Blog: eTail East 2018 – 5 Ways Yottaa Can Help You Prepare for the Holidays

July 19, 2018 Rob Swint

Schedule a Meeting at eTail East 2018 : Click here to select a time to meet with Yottaa at our booth, #310.

The eTail East conference on August 6-9 in Boston is one of the best industry events for eCommerce professionals on the East Coast. And it comes at the perfect time – right when retailers are finalizing their holiday website designs and preparing for the busiest time of their year.  

Yottaa will be there to show retailers how they can have faster-loading and more consistent eCommerce pages for the holiday shopping season. Here are five reasons you should schedule time with Yottaa at eTail East 2018.

5 Reasons to Meet Yottaa at eTail East 2018

1. Slow pages will kill your holiday website conversion rates – Slow pages push away shoppers, and you know it.  Even the most dazzling UX won’t convert visitors if it takes 8 seconds to load. You’ve seen the research that ties speed to conversion rates, but now come talk to the experts. We can help you keep those dazzling designs and pack on all the features you want without slowing down your site. 

2. Receive a site evaluation to bring back to your team – How fast would your site load if you applied the best optimization techniques and technology available? Schedule time with a Yottaa performance engineer to receive a custom evaluation of your site performance. You’ll walk away with a better understanding of your site and tangible estimates of page load times if you applied the best eCommerce acceleration technology available.

3. See how your 3rd party JavaScripts behave on other websites – Before you add another 3rd party JavaScript to your holiday site release, have you ever wondered how that 3rd party will impact your page load times? We can tell you. Yottaa collects data on  hundreds of 3rd party applications across hundreds of eCommerce websites. We know which vendors are consistently naughty or nice, especially at peak holiday times. 

4. Mobile: Finding the Fastest Approach – Yottaa can help you structure your mobile development strategy to deliver the fastest mobile experience. Our performance expert can walk through why Google AMP isn’t ready for eCommerce, and evaluate whether RWD or a PWA is the best approach for your mobile site. We’ll help guide you to a mobile experience that is both effective and fast.

5. Win An Apple Watch and other Fabulous Prizes – If every one of your pages loads in under a second, and your conversion rates hover around 90%, you don’t need to talk to us. But you do need an Apple Watch. And probably some foam rocket slingshots. Come by to enter for the drawing and secure some great office toys for your kids or co-workers.   

The Best eCommerce Experiences are Fast

If you leave the show with concerns about your holiday website performance, contact us. We’ve helped retailers of all sizes to reduce page load times by up to 50% for their holiday shoppers, resulting in 5-10 conversion rate increase during your peak times. Don’t waste all your investment in holiday promotions to have shoppers turn away from your site. Talk to Yottaa and make sure your site is ready for the holiday push. 

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