MYPHOTO.COM SPEEDS UP ITS WEBSITE BY 43% THROUGH YOTTAA

July 24, 2019 Tedd Rodman

Leading Online Retailer of Custom Photo Decor and Gifts Deploys Yottaa’s Rapid CTRL to Optimally Load Third Party eCommerce Technologies

Waltham, MA—July 24, 2019—Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced that MyPhoto.com, a leading retailer of custom photo decor and gifts, recently selected Yottaa’s Rapid CTRL to improve page load times for its website. As a result, MyPhoto has been able to improve site performance by 43%.

MyPhoto.com, formerly known as Photo & Go, is based in South Florida. The company handcrafts custom photo decor and gifts with HD printing and specialty framing. MyPhoto brings images to life so that a legacy of memories can live on in the physical form. The founders, including serial entrepreneur Warren Struhl, have created several innovative companies in the photo and art industry over the last 30 years.

The company, which began as mall-based retail stores, now operates 100% online. Since transitioning to an all-digital format MyPhoto noticed that page load speeds on its single page applications (SPAs) were slower than customers should expect. To speed up its site, MyPhoto evaluated several web performance optimization solutions and eventually installed RAPID inSITE, Yottaa’s free site performance evaluation solution.

Data from RAPID inSITE showed that third party eCommerce technologies were slowing down the site. Since MyPhoto, which runs its online business using a custom built eCommerce platform, wanted to add more third parties to its site, the company conducted a trial of Yottaa’s Rapid CTRL. During the trial, MyPhoto gained a 43% improvement in page load times. Following the trial, the company selected Yottaa as its web optimization solution.

“We built our site using single page applications for better scaling and faster site performance,” said George Garcia, Chief Technology Officer of MyPhoto.com. “However, once we added 3rd parties to the site and went live, we were very disappointed with the performance of our website. With the addition of Yottaa, our site is not only over 40% faster, we are now able to add more 3rd parties to our pages, and this will result in better online shopping experiences for our customers.”

Combining web acceleration, third party control, actionable analytics, and simple deployment, Yottaa’s Rapid CTRL enables retailers and other online enterprises to speed up, optimize, and sequence their sites in a matter of hours. The end result is reduced third party violations, thousands of hours of time saved, an exceptionally fast website, and increased conversions.

“MyPhoto.com is a great example of a retailer that started out as brick and mortar and successfully transitioned to an online business,” said Rich Stendardo, CEO of Yottaa. “By deploying Yottaa’s free site performance evaluation software, MyPhoto was able to quickly determine which digital elements and third party technologies were impacting overall site performance, and then significantly improve page speeds and its customers’ digital experience through Rapid CTRL.”

About Yottaa
Leading retailers, such as Carter’s, The Container Store, Hallmark, eBags, Jockey, JoAnn Fabrics, and Rockport, rely on Yottaa’s Cloud platform to accelerate and optimize the loading of 3rd party eCommerce technologies, high resolution images, and other website elements, resulting in up to 60% web performance improvements and up to 20% increases in online conversion. To learn more about how Yottaa can accelerate your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.

Media Contact:
Tedd Rodman
617-239-9024
t.rodman@yottaa.com

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